Organizations usually have a good sense of what is happening on their website. Google Analytics and other tools help map where customers come from, what they do on websites and what the conversion rate is. What is missing is the context of the playing field and the full market. What is the perception of the consumer, on your website and on the websites of the competition? Are you scoring better? Or not? Why do they buy from your competitor and not from you? Do you have the smartest strategy that allows you to grow the fastest in your market?

That is exactly what WUA is mapping out. WUA provides the strategic and predictive information that organizations can use to optimize now as well as predict where things will go in the future. In this way, WUA helps organizations to ensure their position as winners in the digital playing field.

WUA works from our office in the heart of Amsterdam with a team of 25+ professionals, all with a passion for digital! We are proud to be a part of the FD Gazellen 2020 and Emerce100.